usefulcraft.com – Digital Media is the latest jenis of media along with the development of information plus communication technology with the presence of computers, smart phones plus the internet.
Digital Media is also called new media (new media) conventional media –print media (newspapers, magazines, tabloids) plus broadcast media (radio plus television).
Definition of Digital Media
Digital means relating to or using electronic devices such as computers or the internet.
Thus, the notion of digital media is media that uses computers plus the internet.
Basically, digital media is any form of media that depends on electronic devices for its creation, distribution, display plus storage.
Digital media are all forms of media that use electronic devices for distribution.
Digital media forms can be created, viewed, modified plus distributed through electronic devices. Commonly used digital media are software, video games, videos, websites, social media, plus online advertisements.Understood as information that is shared through digital devices or screens.
Basically, digital media is any form of tempat that depends on electronic devices for its creation, distribution, display plus storage.
Before the advent of the digital age, the most liked by many people forms of any were what we would today call analog or traditional media: radio, newspapers, magazines, billboards, journals, plus the like.
Since then, the technological revolution has brought about many new types of medias that now play a major role in spreading information plus entertainment to populations around the world.
Defining Digital Media
Every time you use your computer, pill or mobile phone, open web-based systems plus applications, you are using digital media.
Digital media can be videos, articles, advertisements, music, podcasts, audiobooks, virtual reality or digital art.
The digital mass began to unfold in the second half of the 20th century, when pc technology slowly infiltrated various industries plus then moved into the public sphere.
As the internet went from a niche hobby to something common in most American homes, the digital age was in full swing.
Today, most people walk around with at least one digital media device in their pocket, purse, or backpack, using digital communications at work, on the go, plus even when out for dinner or shopping.
What is digital media? The answer is not simple. Defining digital tempat is difficult because it evolves rapidly with innovation in technology plus how people interact with it.
As we move into the future, our daily use of digital tempat will likely only increase, especially as holographic technologies plus artificial intelligence (AI) are developed plus incorporated into our everyday lives.
Digital Media Types
The digital age, however, means an entirely new set of media transmission methods and devices, with more evolving every year. Today, most types of digital media fall into one of these main subgroups:
Forms of digital media audio include digital radio stations, podcasts, and audiobooks. Tens of millions of Americans subscribe to digital radio services such as Apple Music, Spotify, Tidal, Pandora, and Sirius, which provide a variety of music stations and allow users to listen to a database of millions of songs on demand.
Many digital media outlets are visual, from streaming film and television services such as Netflix to virtual reality surgery simulators used in medical institutions.
One of the biggest players in digital visual media is YouTube, which hosts billions of videos. Launched in 2005, this website is one of the most popular destinations on the web.
- Social media
Social media includes sites such as Twitter, Facebook, Instagram, LinkedIn and Snapchat, which allow their users to interact with each other through text posts, photos and videos, leaving “likes” and comments to create conversation around pop culture, sports, news, politics and daily events in the user’s life.
Advertisers have entered the digital media landscape, leveraging marketing partnerships and ad space wherever possible.The Internet has moved away from using pop-up and autoplay ads, which flooded early websites and drove visitors away. Instead, advertisers look to original content and other methods to keep consumers invested without overselling their products.
- News, literature and more
Traditionally, people consume text through books, printed newspapers, magazines and the like.
Although digital media has proliferated, the desire for that kind of reading experience remains. Research from the Pew Research Center shows that 38% of adults in the US read news online.
The proliferation of literary websites, the popularity of resources such as Wikipedia, and the emergence of e-readers such as the Kindle further underscore the importance of sustainable writing in digital media.
Example of Digital Media
Digital media includes a variety of websites, technology tools and platforms.
You may be aware of some of the uses of digital media, but the truth is that digital media influences many industries and has opened up different avenues for people to earn a living and utilize their talents in different ways.
Before digital technology, surgeons and other medical professionals had to rely on clunky simulators, videos, or cadavers to practice new surgeries, which made it difficult to perfect certain surgeries and increased complications when performed on living patients.
Digital technology has introduced all sorts of new tools into surgical suites, enabling doctors to better train and perform the procedure, thereby increasing patient safety and reducing errors while lowering costs.
Modern surgeons train using state-of-the-art virtual reality (VR) systems, working through different scenarios with digital versions of the same miniature cameras and sensors they would rely on during actual surgeries.
Digital media has also spawned a whole new career. Websites like Twitch allow people to stream their daily lives, and people can pay to subscribe to individual channels to watch what interests them.
Twitch streamers include video gamers, musicians, social influencers, and even those who just stream everyday activities, like going to the store, cooking dinner, or cleaning the house.
Users from all different walks of life expose customers to different cultures and lifestyles.
Digital media professionals can also take advantage of readily available technologies such as mobile phones and open source coding to film their own shows, movies or podcasts and stream them at little or no cost, creating greater equity in the media.
These are just a few examples of digital media, although the market for such products is growing, and there are more and more applications every year.
Major Digital Media Companies
As the digital world has taken over the modern business landscape, some of the world’s most valuable companies are in technology.
Many of these companies have interestsvarious branches and divisions, including in various forms of digital media and related businesses. As such, the top digital media companies are among the largest companies on Earth.
Founded in 1998 by Larry Page and Sergey Brin, Google started as a revolutionary new search engine that fueled the growth of one of the world’s most valuable brands (worth $309 billion in 2019, according to statistics reported by CNBC).
Google has become a large, multinational technology company, developing everything related to the internet, including its own web browser (Chrome), laptops (Chromebook), smart glasses, and streaming internet television (Chromecast).In 2015, Google announced that it was forming parent company Alphabet to run the various departments of the organization with existing Google as a subsidiary.
- 2. Netflix
Netflix was launched in 1997 as an online movie rental service, where people could order DVDs and have them delivered to their door.The customer makes a list of the movies they want, and Netflix sends them a DVD from the list. Users can keep DVDs for as long as they want, receiving the next movie on their list after the return of the first.Netflix has grown from a third-party film distributor into an online streaming giant, with more than 150 million paying subscribers for a mix of television, film and original content. The brand has launched pop culture sensations such as “Orange Is the New Black,” “Stranger Things,” and “BoJack Horseman.”
- 3. Apples
Apple has grown from a niche computer company with elegant marketing into one of the dominant technological forces on the planet.
Founded by Steve Jobs and Steve Wozniak in 1976, Apple spent the first quarter of a century of existence as a leading though struggling computer company, with some impressive products that never quite caught on.
Then, with the introduction of the iMac in 1998, followed by the iPod three years later, marketed under Jobs’ brilliant strategy of driving intrigue and demand, Apple moved to the forefront of the gadget market.
In the years since, products like the iPhone, iPad, and Apple Watch have kept Apple going strong.
Millions of Americans consume large amounts of digital media every day through their Apple products, such as iTunes and Apple TV.
- 4. Social Media
Facebook and Twitter are the two biggest social media sites. Instagram, YouTube, Snapchat and TikTok also have substantial user bases in the hundreds of millions or more.
According to the 2018 Pew Research Survey, 75% of all US adults use YouTube and 68% use Facebook.Over 94% of 18 to 24 year olds use YouTube, and 80% of them use Facebook. Major players in the business world own these brands.For example, Facebook owns Instagram and other platforms like WhatsApp.
In addition, Google owns several web ventures including YouTube.
As the generation that grew up with social media grows older and new users mature, the number of people on the platform will likely continue to grow.
- 5. Ecommerce: Amazon
Amazon remains a digital commerce giant, with a very large presence in the digital media space. This company is, in fact, one of the largest in the world by market value according to Investopedia.
From Amazon Prime and its accompanying streaming services to personal assistants, cloud services and digital advertising, the company has an extensive online presence.
This is reflected in its growth, with revenue tripling between 2017 and 2018, from $117.9 billion to $232.9 billion.
Thus the definition of digital media, examples, and its types.