Definition, Types, Benefits SEO (Search engine optimization)-2023

There are many ways to increase web visitor traffic, one of which is by implementing SEO (Search Engine Optimization) on the web that you are managing.

If you are a beginner in web management, SEO is something that you must master. You should already know what SEO is, its benefits, how it works plus the types of SEO that will help you understand SEO itself.

Of course, this article will help you get to know SEO more clearly plus of course it will be easy for you to understand.

Come on, read in full about the Definition, Types, Benefits plus How SEO Works on websites.

What is SEO ?

What is SEO? SEO stands for Search Engine Optimization which is a technique used to optimize a web with the aim of making it easier for search engines to find pages/websites plus place them on the first page of search engines with keywords specified by the user.

Search engine optimization

By occupying the first page or by ranking first in search engines, it will have more potential to get more visitors

SEO is very focused on keywords entered by users, therefore applying this SEO technique will help you find the right obyek users for all the content you create. Of course by filtering out the existing keywords, users with the right targets will benefit from the contents of the content you create. With the benefits that users get from the content that you create, it’s not impossible that users will return to your web plus read the updated content that you provide.

What are the benefits of SEO ?

Why do we have to implement SEO on our website?

You know the function of SEO is to help make it easier for search engines to rank websites in search engines so that they can be displayed according to the relevance of the keywords entered by the user.

  1. Getting Traffic
    In addition, using SEO techniques on the web will increase visitor traffic far more on the first page. Of course, many visitors will visit your site if you successfully apply this SEO technique plus appear on the first page of search engines. Users will automatically choose the web that they first see to get information faster.

  2. Target RelevanceThe benefit of implementing SEO on a web that you will get is relevance or obyek accuracy. Search engines will direct visitors to their desired destination by entering keywords. This will make the web or content that you create more in line with the expected target.
    Increase Trust in your website
    Websites that appear on the first page are certain to have higher pembeli trust. That’s because the recommendations provided by search engines are considered very relevant plus provide the information needed by users.
  3. Improving BrandsIf you are a businessman or a marketer, SEO can be used to increase brand awareness which of course provides many times the benefits. How come? Just imagine that implementing SEO will increase search engines to find your web plus in terms of results, if your web is on the first page it will cause many new people to know about your website. Unknowingly it will become a promotion that has the opportunity to bring in new customers.
  4. Continuous PromotionYou can take advantage of SEO techniques to lift out promotions 24 hours at no cost. It’s different if you use Google ADS which requires extra costs to bring in buyers. By using SEO you can promote your brand 24 hours non-stop as long as your site doesn’t disappear.

Then how does SEO work?

You need to note that the search engine will help users find the topic they are looking for by entering keywords. Therefore you have to determine the right keywords for the article or content that you want to publish.

But even determining keywords is not effective if you don’t know how search engines work plus how search engines can place your web in the top position between rank 1 to rank 3.

Search Engines or what we are more familiar with as search engines have three main tasks to filter the requests that you input.

  • Crawling
    Crawling is the first process carried out by search engines. Search engines will crawl this with the aim of gathering detailed information from a website. This process is carried out by bots that work continuously to collect web details such as pages, titles, keywords, images to internal links on the website.
  • Indexing
    After the search engine crawls, then the information will be stored in the search engine databasewith certain keywords. Unindexed pages will not appear in search engines.
  • processing
    At this processing stage, the search engine will receive requests from users with input keywords that are typed in the search engine. Furthermore, the search engine will do a keyword comparison by comparing websites indexed in the search engine database.
  • Calculating Relevancy
    Calculating relevance is a comparison of previously indexed web site pages to find websites with relevant keywords according to user requests. The more relevant the website, the more likely it will appear on the main page of search engines
  • Retrieval
    This stage is a search engine bagian by providing web site pages that are relevant to user requests. Each search engine has a different algorithm for determining which page will appear on the first page. Each search engine has a different algorithm, therefore different search results will be displayed even with the same keywords.
  • Ranking
    Search engines will not be arbitrary in positioning search rankings. The search engine will elevate out the above process to display relevant pages for users with relevant keyword input. This is very closely related to SEO (Search Engine Optimization) where the more relevant the web site page, the more likely it is to get the top ranking.
    SEO itself works to optimize the keywords used to be easily identifiable by search engines so that the page gets the top ranking plus is displayed on the main page of the search engine according to the relevance of the keywords entered by the user in the search engine.

Types of SEO

After you know how search engines work in filtering websites to be displayed on the main page, then you have to know the types of Search Engine Optimization.

  • On-Page SEO
    On-page SEO is SEO optimization on the front page of the web site by paying attention to Permalinks, Content Titles, Content Structure, Content Images, Keyword Distribution, Content Quality, Internal linking plus related SEO Elements (meta description, tags, etc.)
    By practicing on-page SEO on a website, you can optimize web site pages to get a higher ranking plus make it easier to appear in search engine searches.
    Apart from that, you also have to have relevant quality content so that search engines can find your web site with relevant keywords. With relevant content, it will answer the needs of the audience, right? So for those of you who are just starting out plus just learning SEO, it would be nice for you to understand about on-page SEO.
  • Off-Page SEO
    If on page SEO focuses on internal websites it is different from off page SEO which focuses more on external websites.
    Off page SEO is an SEO optimization effort outside the web site by paying attention to aspects that should be improved, such as: Link building (embedding backlinks), Increasing Domain Authority (DA), Increasing PA (Page Authority), plus Promotion through social sarana or other marketing .
    By implementing off-page SEO, this will make your web site have high credibility so that it will gain the trust of Google to be placed in the top rankings.
  • Technical SEO
    Technical SEO is an effort to optimize SEO from the inside of the website, taking into account aspects in the form of: web site speed, web site structure, XML sitemap, security (SLL), SEO friendly themes, web site layout plus navigation.
    By implementing technical SEO, your web site will have a good structure plus be easy for search engines to read.

Now, are you starting to understand the importance of SEO in improving the quality of your website, right?

By implementing friendly SEO techniques on the website, it will increase more traffic with relevant targets

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