Google Analytics : Functions and Reasons for Websites – One important aspect in the digital world is analytical skills. Whether it’s on the digital marketplace, social media, or on the website platform.

Especially for websites, analysis is very useful for knowing competitors, identifying the strengths and weaknesses of your own website, to find out the latest trends.

To facilitate analysis, there are many tools that can help do the job. One of the most popular is Google Analytics.
This tool made by Google is the tool with the most users in the world. Almost all websites always install it.

You could say Google Analytics is a very powerful tool. Then, what are the reasons for installing Google Analytics on a website?

Check out the following reviews:

  1. Google Analytics Functions
  2. Reasons to Install Google Analytics
    Knowing How Visitors Find Websites
    Can track what visitors do on the website
    Knowing Website Visitor Data
    Finding the Most Popular Pages on the Website
    Tracking Conversions
    Reasons to Install Google Analytics: Free
    Easy to Use
    Get started with Google Analytics
  3. Conclusion

Google Analytics functionality

Google Analytics is one of the most popular and widely used web analytics tools. Its function is to help website owners measure and analyze the behavior of their visitors. It provides useful information for understanding how visitors use the website.

This information is useful for site owners to make decisions about how to improve the website and meet the needs of visitors. Google Analytics also allows site owners to measure the results of their online marketing campaigns, such as pay-per-click advertising or email marketing.

Reasons to Install Google Analytics

Reasons to Install Google Analytics

1. Knowing How Visitors Find Websites

Did you know that there are currently more than a billion websites online today. Everyone is competing to be at the top of the search page on the internet, which is certainly very crowded. For that you have to make an effort so that people can find your website.

By using Analytics, you can find out where visitors find your website from. Google will track how many people enter your website through link clicks in search (Organic). How many of the link clicks are shared on social media, also how many are from paid ads, if you do. You can also find out how many visitors directly type your website name into a search engine.

What is clear, knowing how visitors find your website is very useful in determining digital marketing strategies.

2. Can track what visitors do on the website

Getting people to visit your website is the first challenge that must be conquered. But getting visitors to stick around and one day come back is the same problem. And Google Analytics can help you find out what activities your website visitors are doing.

To find out the information on the page that was visited for the first time, as well as how long they spent on the website, you can see it in the behavior section in Analytics.

This information will help you understand which parts of the website are attracting the most interest. It also helps you decide whether you want to upgrade based on this analysis.

3. Knowing Website Visitor Data

Not all visitors can be reached by a website. There may be a certain type of visitor that will be of great value to you. Google Analytics will provide you with information about website visitors, both in terms of demographics, and what they are interested in in general.

In addition, you can also find out what browser is used by visitors. By knowing this data, you can make an analysis in which browser your website is most comfortable to visit. From this analysis, you can make a decision on what next steps to take.

4. Finding the Most Popular Pages on the Website

Finding the Most Popular

Each website page must have the most popular page or post. So is your website. You will find that there are web pages with higher traffic than other pages. You will also have a page where visitors feel at home there and can even generate conversions.


In addition, it is possible that one of the pages or posts on your website gets an unreasonable number of clicks, Google Analytics will help you identify it. Instead of having a positive impact, an excessive number of clicks will actually make your website suspicious of Google.

By knowing the most popular pages on the website, you can determine a strategy based on the insights provided by Analytics.

5. Track Conversions

Before discussing how Google Analytics helps you track conversions, let’s first find out what that meansof conversions, especially in the context of digital marketing. Conversion in digital marketing can be interpreted as a list of desired or targeted actions.

These actions range from clicking on certain links, registering for email subscriptions, providing personal information, to purchasing a product or service.

With Google Analytics, you can track conversions from being targeted. At the same time, it also analyzes what conversions are most often chosen by website visitors. Each website certainly has a different conversion rate.

From the data collected by Analytics, you can determine what strategy to do next to increase the conversion rate of your website.

6. Reasons to Install Google Analytics: It’s free

Free. Yes, this one word is enough to represent why Google Analytics is used by many people, it can even be said to be something that must be on a website. Why is that? Because using Google Analytics is free, there are no fees at all.

7. Easy to Use

As a tool that is used to answer market needs for analytics, Google Analytics is a tool with an easy way to use. If you’re not a tech geek, you don’t need to worry, Google Analytics is easy to learn, especially when it comes to installation.

You don’t need to have advanced coding skills to be able to install the Google Analytics tracking code. There are lots of tutorials on the internet about how to install a tracking code.

But if you still have trouble installing it yourself, you can ask for help from the hosting provider where you subscribe. Website creation services or hosting providers have a team that will help solve the problems you get.

Get started with Google Analytics

To start Google Analytics, you must register yourself using a Google account. Then add your website as a property, and add the tracking code on the website page.

You just need to copy and paste. Quite easy. WordPress-based websites usually provide several installation options that have the potential to make it easier for you to install them instead of having to copy paste as usual.

After doing the setup, the next step itself is quite simple. You can learn by looking at tutorials on the internet.


There are many good reasons why you should install Google Analytics. And there’s no good reason not to install one.

By installing Google Analytics, you will know how far the website has progressed. To be able to use Google Analytics, of course, you must have a website first. Make sure you create a website good